National Account Executive- Programmatic

Los Angeles, CA (Remote)

$95K/yr – $105K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive premium programmatic ad sales across a large US publisher portfolio, leading deal strategy, client conversations, and renewals to maximize first‑party data monetization.

  • Programmatic Sales Leadership: Own PMP/PG deals, guide client meetings, and push opportunities to close using first‑party data.
  • Relationship Ecosystem & Growth: Build connections with brands, agencies, DSPs, and trading desks to expand revenue.
  • Industry Representation & Collaboration: Represent the company at major events to accelerate partnerships and pipeline.

Job Description

Responsibilities

  • Drive premium programmatic ad sales (PMP/PG) across USA TODAY Co.’s 200+ owned-and-operated publications including USATODAY.com, Golfweek.com, etc., while meeting and exceeding all sales goals.
  • Partner with Account Executives and internal leadership as a programmatic SME — leading client meetings, calls, and strategic discussions that move deals forward.
  • Cultivate existing client relationships through strategic renewals and upsell initiatives, leveraging first-party data to unlock new revenue and hit performance targets.
  • Build and deepen relationships with programmatic decision makers across holding companies, independents, clients, DSPs, and trading desks.
  • Participate and represent USA TODAY Co. at industry events such as DIGIDAY, Programmatic IO, AdWeek, etc.

Requirements

  • Proven track record of programmatic sales experience with a minimum of 2 years
  • Strong relationships across brands, agencies, and DSPs, with hands-on experience selling and executing PMP and PG programmatic solutions.
  • Knowledge of Programmatic Ecosystem (DSPs, SSPs, Data Providers, ATDs, etc.)
  • Experience selling publisher-focused display, video, or native solutions is a plus.
  • Exceptional written and verbal communication skills, with the ability to present confidently to clients and internal stakeholders.
  • A strong team player with the ability to lead by example.
  • BS/BA degree or equivalent work experience.

Benefits

  • Competitive base + uncapped commissions
  • Comprehensive benefits: Health, Dental, Vision, HSA/FSA, Life, Pet Insurance
  • 401(k) with discretionary match
  • Unlimited MTO + paid holidays
  • Flexible, work environment with some travel
  • A culture of growth, inclusion, and innovation
USA TODAY Co. logo

USA TODAY Co.

3.3 Glassdoor

USA TODAY reflects the pulse of the nation with original, on-the-ground reporting centered on diverse perspectives. Its newsroom of journalists is dedicated to bringing clarity to the news of the day by inspiring conversation and reflection.Keep up with the news wherever you are by using the USA TODAY app or visiting www.usatoday.com.

Founded in 1982
McLean, Virginia, USA
2.9K employees (977 in marketing)
47% recommend to a friend
35% CEO approval

Traffic Signals

Monthly Visitors
134.6M
Monthly Google Ads Budget
$10.9K
Traffic Source Mix
Search
42.7%
Direct
48.9%
Referral
5.2%
Social
2.6%
Paid
0.4%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
763 (26% of company)
Marketing Roles Posted (Last 30 Days)
9

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