Naboo - Growth Marketer

USA (Remote)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise SaaS demand generation and funnel optimization at Naboo.

  • Own top-of-funnel strategy and demand programs driving qualified leads for sales.
  • Must-have: proven enterprise SaaS marketing with ABM and multi-stakeholder alignment.
  • Standout: 5+ years leading data-driven marketing in high-growth environments.

Job Description

Responsibilities

  • Support the achievement of the company’s revenue goals and objectives.
  • Manage marketing to quantifiable quotas and metrics that support the commercial funnel from lead to cash.
  • Build an efficient demand generation engine to provide Ideal Client Profile aligned opportunities.
  • Design, build, and manage the top of funnel strategy in support of sales achievement while constantly tracking, measuring, reacting to conversion trends at every stage of funnel from lead to cash.
  • Provide a library of relevant, targeted assets that generate demand, optimize conversion and accelerate flow through the commercial funnel.
  • Create lead generation programs to grow target markets with focus on developing inbound.
  • Program events, communication campaigns, webinars, digital-social media-blog posts.
  • Write marketing content/copy that supports assets such as email campaigns, website pages, digital, social, newsletters, webinar series.
  • Contribute to the creation of product marketing content to inform product descriptions.
  • Assist in preparing and monitoring consistent presentations & other materials used company wide.

Requirements

  • Bachelor’s degree in business, marketing, or related field.
  • Experienced in building/co-building a marketing function at a high growth early-stage company before, preferably from scratch. Including marketing engine, playbook, & team.
  • You have a deep experience at enterprise SaaS marketing (e.g., ABM) with multiple stakeholders and high ACV deals.
  • 5+ years as a strong successful marketing professional.
  • Highly data driven, analytical, and structured.
  • You enjoy both strategic and tactical thinking.
  • Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
  • Strong presentation skills; proficient in Word, Excel, Outlook, and PowerPoint.

Preferred

    Benefits

      Compensation

      • USD 90000-110000 YEAR

      About Naboo

      Connecticut Innovations logo

      Connecticut Innovations

      4.3 Glassdoor

      CI is Connecticut’s strategic venture capital arm and is the leading source of financing and ongoing support for innovative, growing companies. By offering equity and debt investments, strategic guidance and introductions to valuable partners, we help promising businesses to thrive. Learn more at ctinnovations.com

      Founded in 1995
      New Haven, Connecticut, USA
      66 employees (3 in marketing)
      100% recommend to a friend
      100% CEO approval

      Traffic Signals

      Monthly Visitors
      8.6K
      Traffic Source Mix
      Search
      31.3%
      Direct
      53.9%
      Referral
      7.6%
      Social
      5.6%
      Paid
      1.4%

      Headcount Trend

      Current headcount: ~66

      Marketing Team

      Marketing Team Size
      3 (5% of company)
      Median Career Experience
      7 years
      Median Tenure
      6.3 years
      Marketing Roles Posted (Last 30 Days)
      1

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