Responsibilities

• Lead the strategic and big bet platform innovation for Hellmann’s/Bestfoods
• Partner with BG counterparts in developing market-making projects, advocating for US market needs and supporting as a lead design market
• Support HBF portfolio strategy, identifying consumer insights to inform new product development opportunities and future portfolio architecture
• Developing compelling sell stories that drive excitement and buy-in internally, as well as contributing to storytelling for (and presenting to) external customers
• Lead the cross-functional team, setting clear priorities and objectives, driving accountability and ultimately responsibility for delivering projects on-time-in-full
• Co-lead resource allocation and project prioritization across the HBF innovation team

Requirements

• BA (MBA a plus) with 6+ years’ experience in Brand Marketing or Creative/Digital/PR Agency
• Passion for food and innovation. Competitive drive and hustle, rooted in food culture.
• Consumer centric thinker, passionate about consumer trends, insights and product quality
• Exceptional analytics, passionate about finding insights in data and defaulting to fact-based decision making
• Demonstrates fluidity in the balance of art & science – thinks differently and seeks out the magic, yet maintains a pragmatic business mindset
• Growth mindset paired with creative problem solving to both leverage models that work but also ask “why” and find opportunities to work differently
• Strong communication skills, including setting clear direction and project management among teams, as well as storytelling (visual and verbal) to effectively advance the strategic agenda