Multimedia Marketing Associate

Odessa, TX (Unknown)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive new business development as a Multimedia Marketing Associate, selling broadcast and digital advertising to grow revenue.

  • Own new accounts and client presentations to win business.
  • Must-have: Strong track record of meeting sales targets and CRM proficiency.
  • Standout: Cross-media campaign setup across Broadcast, SEO/SEM, Display, Email, Social, and OTT.

Job Description

Responsibilities

  • The Multimedia Marketing Associate will focus on new business development generating advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums.
  • Establishes credible relationships with the local business community.
  • Collaborates with Sales Management Leadership, Creative Director, and Production Manager to build effective long-term advertising campaigns.
  • Makes sales calls on prospective clients to develop new accounts.
  • Implements strategies to consistently grow and exceed revenue goals.
  • Prepares/Presents sales presentations to clients and prospects.
  • Educates clients on how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement across all media.
  • Will build marketing campaigns for clients across numerous tactics, including but not limited to; Broadcast, SEO, SEM, Display, Email, Social, OTT, and many other types of programmatic.
  • Performs other duties as assigned.

Requirements

  • A strong track record of meeting or exceeding monthly and quarterly sales targets
  • Marketing and/or equivalent related experience
  • Successful experience in outside sales preferred
  • Knowledge of industry trends and competitive landscape.
  • Understanding of digital marketing strategies and advertising platform
  • Professional appearance and demeanor are essential
  • Excellent communication and negotiation skills.
  • Self-motivated, goal-oriented, and a strong team player.
  • Must have ability to work with minimum supervision and ability to multi-task
  • Must have proven customer service, problem solving and analytical skills

Preferred

    Nexstar Media Group, Inc. logo

    Nexstar Media Group, Inc.

    2.7 Glassdoor

    Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 316,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.

    Founded in 1996
    Irving, Texas, USA
    4.2K employees (1,818 in marketing)
    29% recommend to a friend
    27% CEO approval

    Traffic Signals

    Monthly Visitors
    252.9K
    Traffic Source Mix
    Search
    29%
    Direct
    62.9%
    Referral
    6.4%
    Social
    1.5%
    Paid
    0.1%

    Headcount Trend

    Current headcount: ~4.2K

    Marketing Team

    Marketing Team Size
    1,351 (32% of company)
    Median Career Experience
    15 years
    Median Tenure
    6.4 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $2.5M
    Last Raise
    $2.5M
    Post IPO Equity, 9 years ago

    Funding History

    • Sep 2017
      Post IPO Equity • $2.5M

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