Multimedia Marketing Associate

Odessa, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive new business revenue as a Multimedia Marketing Associate focused on broadcast and digital advertising.

  • Own new business development, presenting targeted ad solutions across broadcast and digital platforms.
  • Must-have: track record of meeting sales targets and outside sales experience.
  • Standout: cross-media campaign execution including OTT, SEO/SEM, and programmatic.

Job Description

Responsibilities

  • The Multimedia Marketing Associate will focus on new business development generating advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums.
  • Establishes credible relationships with the local business community.
  • Collaborates with Sales Management Leadership, Creative Director, and Production Manager to build effective long-term advertising campaigns.
  • Makes sales calls on prospective clients to develop new accounts.
  • Implements strategies to consistently grow and exceed revenue goals.
  • Prepares/Presents sales presentations to clients and prospects.
  • Educates clients on how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement across all media.
  • Will build marketing campaigns for clients across numerous tactics, including but not limited to; Broadcast, SEO, SEM, Display, Email, Social, OTT, and many other types of programmatic.
  • Performs other duties as assigned.

Requirements

  • A strong track record of meeting or exceeding monthly and quarterly sales targets
  • Marketing and/or equivalent related experience
  • Successful experience in outside sales preferred
  • Knowledge of industry trends and competitive landscape.
  • Understanding of digital marketing strategies and advertising platform
  • Professional appearance and demeanor are essential
  • Excellent communication and negotiation skills.
  • Self-motivated, goal-oriented, and a strong team player.
  • Must have ability to work with minimum supervision and ability to multi-task
  • Must have proven customer service, problem solving and analytical skills
  • Must be detail-oriented
  • A professional telephone manner is essential
  • Must have proficiency in MS Word, Excel, PowerPoint and the Internet
  • Proficiency with CRM software and Microsoft Office Suite

Preferred

Benefits

Nexstar Media Group, Inc. logo

Nexstar Media Group, Inc.

2.7 Glassdoor

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 316,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.

Founded in 1996
Irving, Texas, USA
4.2K employees (1,818 in marketing)
29% recommend to a friend
27% CEO approval

Traffic Signals

Monthly Visitors
252.9K
Traffic Source Mix
Search
29%
Direct
62.9%
Referral
6.4%
Social
1.5%
Paid
0.1%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
1,351 (32% of company)
Median Career Experience
15 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Post IPO Equity, 9 years ago

Funding History

  • Sep 2017
    Post IPO Equity • $2.5M

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