Responsibilities

• The Multicultural Portfolio Ambassador will drive brand sales and trade advocacy with accountable quantitative & qualitative objectives.
• The Multicultural Brand Ambassador will educate key trade stakeholders and consumers about the brand and provide innovative business & cocktail solutions for assigned influencer key accounts.
• Identify opportunities in influencer accounts by leveraging current portfolio distribution points accepted by trade stakeholders.
• Drive sales for the portfolio with trade-focused educational programs centered on the category.
• Develop innovative beverage strategy solutions that leverage the brand portfolio.
• Collaborate with sales/distributor on brand portfolio and account activation.
• Showcase differentiators and unique selling points across the portfolio versus competitors.
• Collaborate with the BUSA Multicultural mission to ensure all objectives are achieved.
• Establish credibility with multicultural trade through Moments that Matter programming.
• Connect Bacardi portfolio to culturally relevant education & programming.

Preferred

• Bachelor’s degree preferred.
• Goal-oriented focus with quality and timeliness in achieving objectives.
• Strong communicator with ability to manage schedules and proactively flag issues.
• Problem-solving mindset and proactive troubleshooting across departments.
• Ability to work independently and cross-functionally with multiple departments.