Responsibilities

• Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
• Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
• Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
• Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
• Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
• Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs
• Design and implement A/B tests tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg
• Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
• Continuously iterate and refine designs based on feedback, data insights, and testing outcome
• Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback, and ensure that their needs are being met.

Requirements

• Experience: 1-3 years experience in graphic design, with a focus on performance drive creative and CRO
• 1 year experience with motion graphics
• Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign
• Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Knowledge and execution of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping, and experience designing for performance-driven campaign
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Benefits

• 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the US is $70,000- $90,000 USD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Benefits to Support the Whole Person:
• 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
• 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time