Responsibilities

• Develop, implement, and manage user acquisition campaigns on iOS, Android and desktop
• Track, report and analyze metrics, applying learnings to scale campaigns and develop new media strategies
• Establish collaborative relationships with media partners to launch and test campaigns, expand reach, and meet KPIs
• Develop A/B testing programs to maximize acquisition efforts and ROI
• Actively contribute to the evolution of team processes and workflow
• Develop and execute SEO/AEO strategies to increase organic traffic and improve conversion rates
• Track gaming industry trends, search algorithm updates, and competitor strategies to identify growth opportunities
• Create SEO/AEO reports and communicate performance insights, recommendations, and KPIs to stakeholders
• Collaborate with developers and web teams to implement SEO/AEO best practices during site updates and feature releases
• Continue adding skills to your toolkit, including keeping connected to developments in UA, SEO/AEO and marketing

Requirements

• Bachelor’s degree in Marketing or related technical degree or the equivalent work experience
• 3+ years of digital marketing experience
• 2+ years of work in SEO/AEO with a track record of positive, measurable results
• Knowledgeable or experience in digital media buying and/or planning, including:
• Major mobile ad platforms (Facebook, Adwords, etc.)
• Experience or knowledge of CPI, CPA, ROAS, buying
• Knowledgeable in mobile user acquisition and retention analysis at scale, preferably with free to play games
• Knowledge of 3rd party mobile attribution
• Experience managing A/B creative tests, incrementality tests, and spend scaling tests
• Experience conducting analysis on acquisition and retention to deliver against KPI’s

Preferred

• Knowledge and/or experience in the following:
• Video game or mobile game industry
• ASO
• In-app ad monetization
• Branding
• CTV media buying

Benefits

• - We offer medical, dental, vision, maternity/paternity leave, a monthly connected work benefit, group life insurance and AD&D, disability protection (short- and long-term), a 401(k) employer match and both traditional and Roth plans.
• - Every team member receives 15 days of vacation, 56 hours of sick time, 2 personal floating holidays, and 12 paid company holidays per year, prorated based on hire date.
• - With everything that’s going on in the world right now, we’ve got your back!
• - Our excellent Employee Assistance Program gives you access to 5 free counseling sessions per situation.
• - And finally, to give you peace of mind, ID & Legal Shield provide around the clock identity theft protection and legal support.
• - Do you have fur babies at home? We offer discounted access to pet insurance.