Mobile Growth Manager - Freemium to Subscription Conversion (Hybrid) at TP-Link | Irvine, CA | $140K/yr – $165K/yr

TP-Link

Mobile Growth Manager - Freemium to Subscription Conversion (Hybrid)

Irvine, CA (Hybrid)

$140K/yr – $165K/yrSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive mobile subscription growth by leading lifecycle marketing and experimentation to convert freemium users into paying subscribers.

Own freemium-to-paid conversion strategies and upgrade flows
Must-have: 5+ years in growth or lifecycle marketing for mobile apps
Standout: hands-on mobile analytics and experimentation program experience

Job Description

Responsibilities

Freemium to Paid Conversion: Develop and execute strategies to convert existing mobile app users into paid subscribers. This includes improving upgrade flows, identifying behavioral triggers for subscription offers, and optimizing how premium features are presented to users.
Mobile App Lifecycle Marketing: Design Lifecycle Engagement Programs Across Mobile Channels Including - in-app messaging - push notifications - upgrade prompts - feature adoption campaigns - lifecycle email engagement. Partner with Product teams to implement lifecycle messaging and engagement strategies within the Tapo and Kasa mobile apps.
Experimentation & Growth Optimization: Own Experimentation Initiatives That Improve Subscription Performance, Including - paywall optimization - free trial campaigns - feature messaging and positioning - pricing presentation tests. Run A/B tests and analyze results to continuously improve subscription conversion and engagement.
Retention & Subscriber Engagement: Develop Programs That Improve - subscriber retention - feature usage - renewal rates - customer lifetime value
Data & Performance Insights: Monitor And Analyze Key Performance Metrics Including - subscription attach rate - trial-to-paid conversion - churn rate - ARPU and LTV. Translate insights into actionable growth initiatives.

Requirements

Bachelor’s degree in Business, Marketing, or a related field, required.
5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
Experience working with freemium or subscription-based products
Experience converting existing users into paid subscribers
Experience working with mobile apps or digital platforms
Demonstrated ability to drive measurable growth outcomes

Preferred

Experience with lifecycle marketing and mobile analytics platforms such as: Braze
Amplitude
Mixpanel
Firebase
Iterable
Customer.io
Experience running A/B testing and experimentation programs.

Benefits

Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay review
Health and wellness benefits, including free gym membership
Quarterly team-building events

TP-Link

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Founded in 1996

Irvine, California, USA

8.5K employees (550 in marketing)

www.tp-link.com