Responsibilities

• Own product campaign strategy and planning for an assigned initiative, including timeline, channel mix, asset list, and sequencing, for both time-bound campaign bursts and always-on thematic programs.
• Make judgment calls on how to blend Cboe's institutional offerings across lines of business (Derivatives, Data Vantage, Equities, and FX) within a given product campaign.
• Manage campaign and program budget within the allocation set by the Director.
• Write and produce core product marketing content directly, including sales enablement materials, campaign narrative, and Derivatives/Data Vantage product content, to a standard that needs light, not heavy, editing from the Director.
• Coordinate with Marketing Programs to feed product campaign narrative into flagship content and events (e.g., RMC, derivatives workshops) without duplicating ownership of those vehicles.
• Coordinate with EU and APAC regional marketing to hand off global campaign assets for localization.
• Manage day-to-day relationships with regional marketing leads and relevant center of excellence (COE) teams (communications, PR, paid and advertising) to execute campaigns.
• Manage relationships with external vendors and agencies as needed for campaign execution.
• Own product campaign performance tracking and reporting (engagement, pipeline influence, adoption metrics), and use that data to adjust campaign strategy, not just report it upward.

Requirements

• 8+ years in marketing, with meaningful product marketing or campaign leadership experience in financial services, capital markets, or a related B2B/institutional context.
• Working familiarity with derivatives and institutional financial services, able to write credible, accurate product narrative without heavy subject-matter hand-holding.
• Demonstrated ability to write and produce polished product marketing and sales enablement content directly, not just coordinate its production.
• Strong project management skills; comfortable owning multiple concurrent campaigns and programs across audience segments with significant autonomy.
• Experience collaborating with regional/field marketing and content teams.
• Comfort operating in a regulated environment with compliance and legal review.

Preferred

• Direct experience marketing derivatives, options, or market data products.
• Familiarity with marketing automation, sales enablement, and analytics tools (e.g., Salesforce, Highspot, Seismic).
• Experience executing global-to-local campaigns across multiple regions.

Benefits

• - Fair and competitive salary and incentive compensation packages with an upside for overachievement
• - Generous paid time off, including vacation, personal days, sick days and annual community service days
• - Flexible, hybrid work environment
• - Health, dental and vision benefits, including access to telemedicine and mental health services 2:1 401(k) match, up to 8% match immediately upon hire
• - Discounted Employee Stock Purchase Plan
• - Tax Savings Accounts for health, dependent and transportation
• - Employee referral bonus program
• - Volunteer opportunities to help you give back to your communities
• - Complimentary lunch, snacks and coffee in any Cboe office
• - Paid Tuition assistance and education opportunities