Responsibilities

• Oversees and directs execution of experiential marketing programs that drive consumer purchase intent, earned conversation and media coverage, industry support and increased engagement for Nintendo brands.
• Actively collaborates in the strategic planning process with upfront and ongoing development of proposals for experiential marketing programs.
• Works closely and cross-functionally with internal teams to align overall marketing priorities, key brand messaging, and targeted audiences to fully integrate marketing activities, synchronize consumer messaging, amplify exposure, and drive retail conversion.
• Leads the briefing and creative development process by evaluating and providing ongoing direction on strategic opportunities, tactics, and execution plans that best promote key Nintendo hardware, software and stores.
• Presents final experiential opportunities and proposals to senior management for approvals based on strategic approach, projected results, and ROI.
• Leads the development of creative materials and tactics that deliver proper and impactful use of IP and brand messages.
• Manages and oversees onsite event execution, and production, to gain insights and learnings for current or future programs.
• Develops programs to build awareness and expand consumer engagement at Nintendo stores
• Develops strategies and leads planning for store activations of product launches, IP moments, and holiday.
• Oversees and coordinates all store marketing materials including signage, AV content, store website, etc..

Requirements

• Six or more years of experience in consumer marketing, experiential event marketing, or related experience in strategic planning and execution of consumer marketing campaigns.
• Proven record of developing and executing successful, fully-integrated large scale events with significant market and consumer impact while staying on-time and on-budget.
• Strong understanding of promotional and experiential strategies and tactics to ensure feasibility of core ideas and to troubleshoot during execution.
• Bachelor’s degree or equivalent combination of education and experience.
• Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.

Benefits

• comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.