Mgr, eCommerce - Digital Programming (US) at QVC | West Chester, PA

QVC

Mgr, eCommerce - Digital Programming (US)

West Chester, PA (Unknown)

Salary Not AvailableManagerFull time

Posted 4 months ago

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Job Summary

Drive homepage strategy and optimization to showcase all products and lift CTR and conversions.

Own homepage strategy across categories focusing on CTR and conversions.
Must-have: CRO experience with A/B testing and web analytics.
Standout: cross-category merchandising, personalization, and AI-driven recommendations.

Job Description

Responsibilities

Develop and implement comprehensive homepage strategies that showcase our full product portfolio and lead maximum click-thru-rate and conversion across all categories.
Lead homepage optimization programs, including layout design, featured product placement, promotional content, and seasonal merchandising to ensure your best.
Set, monitor, and achieve Indicators related to homepage click-thru-rate, conversion, overall site engagement, average order value, and cross-category sales reach.
Conduct comprehensive analysis of homepage performance metrics, user behavior patterns, and cross-category shopping trends to inform strategic planning.
Oversee the strategic presentation of all product categories on the homepage, ensuring balanced representation and customer journey flows.
Lead A/B testing projects for homepage elements, promotional placements, and cross-category merchandising displays.
Use advanced analytics to evaluate homepage effectiveness, customer path analysis, and cross-category shopping patterns.
Foster improvement in homepage personalization, dynamic content delivery, and AI-driven product recommendations across categories.

Requirements

A bachelor’s degree in business, Marketing, Digital Marketing, or a related field.
Experience eCommerce with a specific focus on homepage optimization, site-wide strategy, or cross-category merchandising.
Proficiency in using data to inform homepage strategy and cross-category performance decisions.
A few years of experience with conversion rate optimization, A/B testing, and web analytics platforms.
Knowledge of UX/UI principles and customer journey optimization across diverse product categories.

Benefits

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts!
In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC

3.4 Glassdoor

QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV.QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

Founded in 1986

West Chester, Pennsylvania, USA

9.3K employees (1,424 in marketing)

careers.qvcgrp.com

49% recommend to a friend

64% CEO approval