Meta & Creative Performance Marketing Strategist

Franklin, TN (On-site)

$60K/yr – $80K/yrSenior Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the Meta ads performance across multiple brands and local markets, turning data into actionable improvements for lead quality, conversions, and ROAS while shaping scalable franchise-wide best practices.

Build, launch, and optimize campaigns across multiple brand-local markets.
Create testing plans for audiences, creative, messaging, offers, placements, and landing pages to lift CTR and conversions.
Present findings to leadership and codify best practices for hundreds of franchise territories.

Job Description

Responsibilities

Analyze Meta advertising performance across multiple brands and local markets
Identify trends, opportunities, and areas for improvement
Develop strategies to improve lead quality, booked appointments, conversion rates, click-through rates, cost per lead, and return on ad spend
Create structured testing plans for audiences, creative, messaging, offers, placements, and landing page strategies
Write compelling, conversion-focused advertising copy
Develop new advertising concepts based on campaign performance and consumer behavior
Design high-converting creative using Canva or Adobe Creative Suite
Build, launch, and optimize Meta advertising campaigns
Continuously monitor performance and implement optimization strategies
Present campaign insights, testing results, and recommendations to leadership
Stay current on Meta platform updates, AI tools, industry trends, and best practices
Collaborate with business coaches, designers, franchise owners, marketing leadership, and outside vendors
Help establish best practices that can be scaled across hundreds of franchise territories

Requirements

2+ years managing Meta advertising campaigns
Strong understanding of Facebook and Instagram advertising platforms
Experience optimizing campaigns for lead generation
Ability to analyze campaign data and translate insights into actionable recommendations
Excellent copywriting skills
Experience developing high-converting advertising creative
Experience using Canva and/or Adobe Creative Suite
Knowledge of audience targeting, lookalike audiences, retargeting, and conversion tracking
Comfortable managing multiple campaigns simultaneously
Highly organized with exceptional attention to detail
Strong communication and presentation skills

Preferred

Experience with franchise systems or multi-location businesses
Experience in an agency or high-growth marketing environment
Familiarity with GA4, Google Tag Manager, CRM integrations, and reporting dashboards

Benefits

401(k)
401(k) matching
Competitive salary
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Vision insurance

Home Run Franchises

At Home Run Franchises, we believe franchise ownership is the best way for you to participate in the economy at your full market value. Franchising is a great way to start a new business – you get a proven business, training, and support. You are in business for yourself, but not by yourself.We’ve set out to change the way franchising is done; to make franchise opportunities more affordable and to create transparency and trust when it comes to the franchise relationship. We want to work with owners who see franchising as a smart path to build an amazing business!

Founded in 2022

Nashville, Tennessee, USA

9 employees (1 in marketing)

www.homerunfranchises.com