Responsibilities

• Create high-converting video ads (Reels, Stories, Feed)
• Edit short-form videos (UGC style, testimonial, educational, hook-driven)
• Design static creatives & carousels
• Develop strong hooks and visual structures for paid traffic
• Test multiple creative angles per campaign
• Collaborate with media buyer for performance optimization
• Analyze which creatives convert and iterate

Requirements

• Proven experience creating Meta Ads creatives
• Understanding of hooks, retention, and ad psychology
• Experience with real estate, mortgage, or local service niches (preferred)
• Ability to produce at least 5-10 creative variations per campaign
• Proficiency in CapCut / Premiere / After Effects / Canva Pro
• Strong understanding of mobile-first design

Preferred

• Understand Speed to Lead importance
• Have worked with Hispanic market campaigns
• Can structure creative testing frameworks