Messaging Strategy & Operations - Analytics Lead

Atlanta, GA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the analytics backbone that translates marketing activity into decision-ready insights for leadership, prioritizing clarity on pipeline impact, revenue, and growth.

  • KPI frameworks, executive dashboards, and scorecards that connect marketing to pipeline, revenue, and NNAOV.
  • Partner with Strategy & Operations, Central Planning, Marketing, and Data teams to ensure accurate, actionable analyses.
  • Leverage AI-powered tools to automate and extend analytics, acting as a multiplier for decision-making.

Job Description

Responsibilities

  • Build and maintain KPI frameworks, executive dashboards, and scorecards that connect marketing activity to pipeline, revenue, and Net New Annual Order Value (NNAOV), making the organization's business impact legible to leadership.
  • Serve as the analytics partner for teams across the org, supporting measurement design, goal-setting, channel performance analysis, and audience intent signal analysis that connects marketing behavior to pipeline conversations.
  • Use AI-powered analytics tools and modern analytical platforms to build, automate, and extend analytical work, treating AI as a force multiplier for the organization's decision-making.
  • Partner cross-functionally with Strategy & Operations, Central Planning, Marketing, and Data teams to ensure analysis is accurate, decision-useful, and consistently applied across the organization.

Requirements

  • 5-7 years of experience in analytics, business intelligence, strategy, operations, finance, or a closely related field, with demonstrated experience supporting senior leaders with analytical decision support and executive-level reporting.
  • Strong quantitative and problem-solving skills with the ability to structure ambiguous questions into clear analytical frameworks and translate findings into decision-useful recommendations for leadership audiences.
  • Experience building dashboards, scorecards, and performance reports, with judgment about when a dashboard is the right output and when a concise two-slide summary is more effective.
  • Proficiency with SQL, Tableau or equivalent, and cloud data warehouses; demonstrated experience with AI-powered analytics tools such as Claude Code or Codex.

Nice to Have

  • Experience working within or directly supporting a marketing organization or marketing analytics function.
  • Familiarity with multi-touch attribution modeling and connecting program or channel activity to pipeline and revenue outcomes.
  • Strong written and verbal communication skills with the ability to present complex findings to executive audiences clearly and concisely.

Benefits

  • Unleash Your Potential: When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.
  • Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
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  • Oct 2022
    Post IPO Equity
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    Series Unknown • $1M

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