Responsibilities

• Translate brand marketing strategies into customized merchandising programs for retail partners.
• Develop and execute in-store initiatives including displays, signage, retail media placements, and promotional activations.
• Ensure programs align with brand standards while meeting retailer requirements and operational feasibility.
• Build strong relationships with retailer merchandising teams and internal sales partners.
• Collaborate with Brand Managers, Creative teams, and Sales partners to ensure programs are visually compelling and operationally feasible.
• Analyze sales trends, shopper behavior data, and program KPIs to refine merchandising strategies and maximize ROI.
• Track program performance and deliver post-program analysis with actionable insights for Marketing and Sales leadership.
• Monitor merchandising budgets across retail accounts to ensure efficient allocation of resources.
• Support execution of merchandising programs across retail partners.
• Stay informed on retail merchandising trends, retail media innovations, and shopper marketing best practices.