Responsibilities

• The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes.
• The Member Marketing Analyst, Principal will report to the Sr. Manager of Digital & Measurement and serve as the strategic bridge between member data insights and member marketing strategy and operations, ensuring welcome, engagement, and retention efforts are grounded in lifetime value.
• You will partner closely with the Member Data Analyst, the Member Marketing Campaign Strategy team, Communications Governance, and the Marketing Center of Excellence to translate insights into clear strategic guidance, elevate digital and web engagement approaches, and align upstream brand and acquisition activity to downstream member and operational outcomes.
• Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially.
• We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Preferred

• Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable.
• The health plan is a tax paying, nonprofit, independent member of the Blue Shield Association with nearly 6 million members, over 7,500 employees and more than $25 billion in annual revenue.