Responsibilities

• GTM & Lifecycle Campaign Execution: Build, schedule, and execute all Email and SMS marketing campaigns aligned with the Go-To-Market (GTM) calendar, ensuring error-free messaging and mobile-optimized desig
• Loyalty & Referral Management: Own loyalty and referral programs end-to-end (tier strategy, earn/redemption mechanics, points liability), measuring success by repeat rate and file retention.
• Subscriber Acquisition & File Growth: Drive onsite list capture, pop-up/form strategy, SMS growth, and traffic identity resolution, balancing capture targets with strict list quality and deliverability standards.
• Audience Logic & Paid Alignment: Build suppression logic to keep prospecting spend off active users, partnering with paid media on lapsed and high-value audience targeting across channels.
• Inventory & Merchandising Sync: Coordinate with Merchandising to align messaging with inventory levels, product drops, and full-price sell-through goals, while managing replenishment and back-in-stock triggers.
• Post-Purchase & CX Experience: Partner with CX on transactional messaging, review solicitation, and return communications, using CX feedback and return reasons to actively diagnose churn.
• DTC Revenue Forecasting: Deliver monthly revenue and active file forecasts that roll into the broader DTC business plan, re-forecasting dynamically as business needs change.
• Incrementality & Testing Roadmap: Design and execute holdout tests across major flows and campaigns to measure true incremental revenue; maintain a documented testing log to continuously optimize performance.
• Margin & Governance Control: Protect brand equity and file health by governing send frequency, limiting promotional depth, and establishing clear ceilings on opt-out and spam rates.
• Vendor & Stack Management: Manage relationships, performance reviews, contract renewals, and platform budgets across our retention technology stack.

Requirements

• B.S. or B.A. degree in Marketing, Business, or a related field (or equivalent 3+ years of direct industry experience).
• 4+ years of dedicated lifecycle, CRM, or retention marketing experience within direct-to-consumer ecommerce, with hands-on ownership of email and SMS.
• Proven track record using Klaviyo (or similar enterprise ESPs) and Shopify to build dynamic segmentation and automated flows.
• Deep understanding of email best practices, deliverability, dynamic personalization, and lifecycle analytics.
• Demonstrated experience utilizing AI-driven marketing tech (predictive analytics, generative copywriting tools, automated segmentation algorithms).
• Exceptional attention to detail, project management skills, and a self-driven attitude with full ownership over channel performance.
• Strong written communication and copywriting skills tailored to a premium lifestyle audience.
• Demonstrated ownership of a customer file or retention number, not only channel execution. You should be able to walk us through a file you grew, what you did, and what it was worth.
• Comfort working outside native ESP reporting. Working proficiency in a BI tool (Tableau/Domo preferred), GA4, and Excel or Sheets at the level of building a cohort or retention curve yourself.
• Experience owning a loyalty/membership and referral program

Preferred

• Familiarity with Customer Data Platforms (CDPs), basic HTML/CSS, and Adobe Creative Suite is a plus.