Responsibilities

• Strategy/Planning & Presentation Development: Gain an understanding of audience and competitive research and the implication on media; Participate in planning as the lead on market and competitive research insights and implications as well as previous campaign performance. Outlines potential A/B testing opportunities i.e. Google vs Microsoft, ad copy variations, keyword bids
• New Business: Assist senior media team members in the development of new business responses as applicable
• Client Management: Continually seek ways to improve process to ensure flawless delivery and reporting, collaborating across Syneos agencies, client and partner agency teams to ensure we have the data to get the right results
• Execution/Campaign & Project Management: Ensure flawless execution with a strong knowledge of program KPIs and media operations (trafficking, tagging, QA, etc) proactively providing campaign delivery reports with accuracy; continue to evolve our current process for improving media programs; Develop insertion orders for media campaigns following approved language; ensure we have media budget approval before releasing IOs; support and grow process to verify vendor invoices and approve for payment
• Training, Mentoring & Onboarding: Proactively set up onboarding meetings for new employees, read & share appropriate industry updates, mentor and educate junior team members
• Measurement & Reporting: Flawlessly execute optimizations, either directly in media systems or with partners; provide comprehensive optimization recommendations; identify and execute test & learns

Requirements

• 4 plus years of experience executing, and planning both SEM/PPC
• experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly
• experience managing and optimizing paid search campaigns across all major search engines
• comfortable analyzing high volumes of data
• travel as-needed to support the business
• experience in pharma or healthcare is required

Preferred

• Certification in Google Ads and Microsoft Ads is required, additional Google Analytics experience preferred