Responsibilities

• Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of how digital marketing can achieve (and exceed) objectives and goals – you’ll lend this expertise to new business pitches, too
• Performing thorough, insightful campaign analysis, including reporting and optimization recommendations
• Partnering with Account Management and Customer Insight Group, implementing agency and departmental policies and working cross-functionally to champion shared knowledge and establish continuous feedback
• Promoting a culture of shared learning and increasing visibility of media expertise within the agency
• Overseeing budgeting process and performance evaluations to optimize resources and talent development

Requirements

• A four-year college education and five to seven years of media planning and/or buying experience (with at least three years of online experience), and familiarity with Atlas and comparable ad serving technology
• An impressive understanding of the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear understanding of the media planning and buying process
• Exceptional communication skills – you’re skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations
• A strong, proven ability to teach analytic skills to staff, developing, encouraging and inspiring them to grow
• Willingness to travel as needed – you’re open to new places, new faces and new ideas

Preferred

• Experience working within pharmaceutical and healthcare environments is a plus
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.