Responsibilities

• Assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely media authorizations prior to buys.
• Attend client status meetings and demonstrate interest in client's business/category.
• Act as the go-to resource for media budget, client billing and support for PI, Kinesso, Local Mediabrands as they take on accountability (in 2024) Prisma entry, invoice reconciliation and channel-level budget tracking.
• Responsible for getting client MBA (media buy authorization) signed prior to the buy being place.
• Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams.
• Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients.
• Support 1-2 accounts, pending scale and complexity of business and scope of deliverables.
• Support Associate Media Director in scheduling and provide recaps for media brief deliverables, check-ins, presentations, launch, QA and reporting.
• Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations.
• Partner with analytics team to implement measurement objectives and taxonomy.
• Ensure flawless execution of media campaigns. This includes leading campaign implementation and execution, QA, monitoring/optimizing, and insightful reporting.
• Utilize IGNITE planning strategy process as part of client teams, to guarantee robust analysis of business/media role.
• Prepare written and present competitive spending reports and insights and connect to business intelligence for role of spend on share, etc.
• Responsible for running all planning tools (i.e. Kismet, R/F, etc), as well as partnering with Analytics to run any models, to determine the optimal media mix (across all channels) and plan delivery.
• Proficient in media math and how to apply calculations, demonstrating proficiency in working with and managing numbers.
• Leads and manage the execution and updates of media tools (i.e. flowchart maintenance).
• Support Insights + Action and Radical + Disruptive with execution (timelines, budgets, approvals) of approved ideas and corresponding reporting.
• Be a champion for great work and support team with writing, presenting, and providing data and assets to create case studies that win awards, win business, and celebrate the work (internally and externally).
• Contribute ideas that contribute to creative media tactics.

Requirements

• 3+ years of Media Planning experience
• Proven expertise in at least 3 channels, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.
• Experience creating and selling media programs, including ability to articulate strategic foundation for media plan development.
• Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage your time and show superb organizational skills and the ability to meet deadlines.
• Demonstrate excellent verbal, written and presentation skills and ability to think on your feet.
• Strong mathematical abilities
• Advanced computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI.
• Must be able to occasionally travel to supported markets or client events.