Media Strategy Supervisor

Minneapolis, MN (On-site)

$75K/yr – $110K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own the end-to-end media strategy and execution across paid search, programmatic, and endemic channels to meet client objectives while shaping the future vision of the media practice.

  • Growth/Media Strategy: define and steer campaigns that align with client goals and enable ongoing optimization.
  • Campaign Oversight: manage day-to-day execution, testing plans, and performance reporting with cross-functional partners.
  • Collaboration & Leadership: partner with account, finance, and project teams to deliver impactful media programs and client value.

Job Description

Own media strategy and execution across paid search, programmatic, and endemic channels to deliver client objectives while shaping the future vision of the media team.

  • The Media Strategy Supervisor is responsible for overall client media strategy and execution of digital and endemic media campaigns across paid search, programmatic engagement, publisher media and other channel opportunities.
  • This role works closely with the Director of Paid/Digital Media and the SVP Digital + Engagement Strategy to set and support a future vision for the media team and to execute against that vision.
  • You will work closely with account teams, finance teams, project managers and other Digital + Engagement Strategy team members to ensure campaigns directly support stated client objectives.
  • You will also support leadership of the media team and thought leadership with the account team for client engagement opportunities.
  • Collaborative focus with all team members, clients and media partners with focus on strong relationships and value creation
  • Experience building and leading teams
  • Develop, execute and manage media strategy in line with client objectives
  • Oversee efficient and accurate invoicing and reconciliation with the finance team
  • Relentless focus on innovation with media partners and creating new opportunities for clients
  • Day-to-day oversight and optimization of campaigns underway
  • B.S. in marketing, communications, journalism and/or related field
  • Preference for experience in food, companion animal health and agriculture categories
  • 5-7 years of experience in paid media
  • Paid search/programmatic experience
  • Endemic publishing partner management experience
  • Key platform certifications preferred
  • Experience with DoubleClick/Google Marketing Suite
  • Key platform certifications preferred
  • comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more
  • 401(k), short term disability, long term disability, paid national holidays, parental leave, paid sick leave and paid vacation
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Curious Plot

Curious Plot is a marketing, communications and consulting agency that represents clients in the food, agriculture and companion animal care sectors. With a shared purpose of “We Believe in Better,” the agency’s 115+ team members deliver services including go-to-market strategy, public relations, creative, branding, digital, media, social, influencer marketing, market research, issues/crisis management and event management.

Founded in 2006
Minneapolis, Minnesota, USA
138 employees (56 in marketing)

Traffic Signals

Monthly Visitors
6K
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
28.7%
Direct
51.4%
Referral
11.8%
Social
6.5%
Paid
1.6%

Headcount Trend

Current headcount: ~138

Marketing Team

Marketing Team Size
40 (29% of company)
Median Career Experience
26.5 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
1