Responsibilities

• Assist the Media Supervisor, Cross Tier on the day-to-day execution of paid social campaigns for Lexus National brand support and new model launches.
• Communicate with the Assistant Media Strategist on ongoing campaign activity and optimizations.
• Cross agency communication to manage paid social projects and campaign planning.
• Contribute to development of ongoing paid social media activation plans based on Lexus RFPs.
• Execute social media advertising campaigns in various platforms based on agreed upon campaign strategy.
• Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, suppression lists, lookalike audiences and more
• Work closely with all platform partners and the Paid Social team to ensure media plans meet KPI goals
• Ensure all billing is properly actualized each month and oversee clearing of invoices.
• Manage and optimize campaign asset delivery and ensuring assets are appropriate spec
• Other duties as assigned

Requirements

• Bachelor’s Degree in Advertising, Marketing, Communication, Computer Science or related field
• 2-4 years of paid media experience, with a minimum of 2 years of experience with paid social advertising
• Proficiency in Meta, Pinterest, TikTok, Snapchat, YouTube, Reddit, and LinkedIn including each platform’s core features and each network’s advertising capabilities
• Proficiency in Ad Manager dashboards for all core platforms, including campaign creation, audience creation, and reporting
• Proficiency in tools including Sprinklr; experience in Box, Google Docs, Prisma, etc.
• Have strong project management and organizational skills being able to manage multiple projects and campaigns
• Facebook Blueprint Media Buying Certification preferred
• Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms
• Self-motivated, well-organized, and assertive, with strong analytical and deductive skills
• Strong interpersonal, written, and verbal communication skills
• Automotive experience is strongly preferred

Preferred

• Prior social platform execution is preferred
• Facebook Blueprint Media Buying Certification preferred
• Automotive experience is strongly preferred

Benefits

• We offer comprehensive benefits and ‘work perks’ like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + “pawternity” leave, etc.
• We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires).
• We’re part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.
• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
• We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.
• We have a lot fun! We have a whole committee called “Team Fun” that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc.