Responsibilities

• Develop and implement comprehensive media strategies that align with marketing goals and brand objectives.
• Launch and manage paid media campaigns across platforms including Google Ads, Meta, YouTube, Display, Programmatic, and local broadcast or print (if applicable).
• Monitor performance and implement optimizations to improve KPIs such as ROAS, CTR, CPC, CPA, and brand lift.
• Oversee trafficking, tracking, and QA of creative assets and pixels/tags.
• Manage media budgets by campaign, track pacing, and flag over/underspend.
• Ensure campaigns align with financial goals and deliver strong return on investment.
• Partner with brand marketing, creative, social, influencer, and e-commerce teams to align on objectives and deliverables.
• Coordinate with agencies and media partners as needed.
• Develop regular performance reports and insights to inform stakeholders.
• Translate data into actionable recommendations to improve future media strategies.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 5–7 years of experience in media planning and buying, preferably in-house or agency-side.
• Hands-on experience with media platforms such as Meta Ads Manager, Google Ads, DV360, and campaign tracking tools.
• Strong analytical skills with experience in Excel, Looker Studio, or similar reporting tools.
• Excellent organizational, communication, and project management skills.
• Ability to manage multiple campaigns and priorities simultaneously.

Preferred

• Experience in retail, grocery, CPG, or e-commerce environments.
• Familiarity with attribution modeling, incrementality testing, or MMM.
• Working knowledge of third-party data providers, DSPs, and advanced targeting strategies.