Media Strategist

Carbondale, CO (Hybrid)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic media planning and execution for paid social campaigns across platforms and manage client/vendor relationships.

  • Must-have: 2-5 years of professional media planning experience.
  • Standout: Budget management and cross-functional leadership in social campaigns.

Job Description

Responsibilities

  • Provide strategic media recommendations with supporting rationale
  • Develop, present and execute media strategies and plans
  • Successfully manage client and vendor relationships
  • Apply expertise to execution of paid social media campaigns across multiple platforms; Facebook, Instagram, Twitter, Pinterest, TikTok, etc.
  • Manage buy stewardship, analyze campaigns and recommend tactical changes to maximize campaign performance
  • Lead the account team's on work in social ad platforms, analytics, trafficking, ad-serving and finance
  • Manage day-to-day plan changes and maintenance of media plans
  • Successfully manages, tracks and balances client budgets and cash on hand
  • Respond to competitive requests, compiling appropriate data and analysis
  • Analyzes research to develop strategies and tactics
  • Train junior staff on strategy and implementation

Requirements

  • Bachelor’s Degree
  • 2-5 years of professional experience
  • Experience in Facebook Ads Manager, Google Analytics, Google Ads, Google Data Studio and Google Campaign Manager
  • Proficient in Microsoft Office (Outlook, Excel, Word, and PowerPoint)
  • Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
  • Strong written and verbal communication skills with peers, clients, and strategic partners
  • Possesses strong quantitative and analytical skills
  • Has a solid understanding of mathematical concepts
  • Effectively utilizes research tools including MRI and Facebook Audience Insights
  • Understands the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements
  • Detail-oriented with exceptional critical-thinking and problem-solving abilities
  • Able to prioritize, multi-task and work under pressure

Preferred

  • Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc.
  • Experience with Amazon Marketing Services and Amazon DSP
  • Basic understanding of public relations, community management and affiliate marketing
  • Understanding of Backbone’s core values
  • A love of the outdoors
  • A sense of humor

Benefits

  • health, dental, vision and 401K
Backbone Media logo

Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997
Carbondale, Colorado, USA
109 employees (73 in marketing)

Traffic Signals

Monthly Visitors
9.6K
Monthly Google Ads Budget
$38
Traffic Source Mix
Search
33.1%
Direct
47.7%
Referral
6.5%
Social
11.6%
Paid
0.9%

Headcount Trend

Current headcount: ~108

Marketing Team

Marketing Team Size
71 (65% of company)
Marketing Roles Posted (Last 30 Days)
1