Responsibilities

• Identifies and develops positive news stories about Orlando Health facilities, personnel, medical expertise, technology, research, patients, or other aspects of the organization that warrant positive publicity
• Identifies and responds timely to print and broadcast journalists’ requests for information (as appropriate) about Orlando Health, patients and related issues
• Serves as Orlando Health spokesperson when appropriate
• Responsible for ensuring that Orlando Health is positively presented to the community through traditional and new media
• The manager works with strategic communications, external affairs, administration, and other team members to develop and/or support activities and events that will enhance and/or maintain the reputation of Orlando Health
• Requires flexibility to provide media relations on-call support after normal business hours, on weekends and holidays as needed
• The Media Relations manager is expected to adhere to Orlando Health policies, procedures, value statements and commitment to excellence standards
• Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards
• Maintains compliance with all Orlando Health policies and procedures
• Effectively identifies and uses information technology like market research and the internet for strategic planning and implementation of media relations initiatives
• Works as a team member with other professionals within marketing, government affairs, community relations, creative services, administration, and other internal and external customers with special projects as needed and requested
• Represents Orlando Health at various community events, meetings and functions

Requirements

• Bachelor’s degree in public relations, journalism, communications or related field.
• Five (5) years media relations experience, preferably in a healthcare setting. News experience preferred. Familiar with online social media sites.