Responsibilities

• Support the development and execution of Pandora’s North American public relations strategy, with a focus on driving brand awareness and desirability
• Draft press materials including press releases, media alerts, messaging documents, and pitches
• Support earned media outreach and assist in cultivating relationships with consumer and corporate media and key industry contacts
• Assist with identifying and coordinating corporate media opportunities in partnership with local and global teams, including supporting briefing materials and key messaging
• Support speaking and visibility opportunities for NAM and Global leadership, including coordinating logistics and materials
• Manage incoming editorial requests and support pitching to media outlets
• Coordinate product sample sends and track editorial placements and requests
• Collaborate with internal partners, including marketing, events, and VIP teams, on brand activations that include media presence or press coverage
• Support press opportunities tied to Pandora local and global talent and brand initiatives
• Assist in tracking and reporting of media coverage and support the creation of weekly, bi-weekly, and monthly recaps for PR-led initiatives

Requirements

• 5-8 + years of experience in public relations, media relations, public affairs, communications, or related fields, with a strong understanding of brand reputation management.
• Experience supporting PR campaigns and media outreach for retail, fashion, or fast-moving consumer goods (FMCG), with a strong grasp of consumer behavior and competitive brand positioning.
• Demonstrated ability to pitch media, secure coverage, draft press materials, and support storytelling across earned channels.
• Experience working within a global or matrixed organization, collaborating across regions and cross-functional teams to support aligned communications.
• Strong understanding of the North American media landscape and public affairs environment, with the ability to tailor global messaging to regional needs.
• Excellent written and verbal communication skills, with the ability to draft compelling narratives, support media engagement, and prepare briefing materials for senior leaders.
• Highly organized, detail-oriented, and capable of managing multiple deadlines in a fast-paced environment.

Benefits

• We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future
• We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts!
• We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more
• We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays