Responsibilities

• Lead and mentor a team of media relations specialists, providing clear direction and ongoing training in pitching and relationship management.
• Develop and execute comprehensive media strategies that align with client objectives and our overall business vision.
• Personally engage with media outlets via phone and email to pitch client stories and secure media coverage.
• Drive daily media outreach efforts, ensuring consistent and proactive communication with reporters, editors, and influencers.
• Oversee the end-to-end process of media relations campaigns, from initial pitch through secured placement and post-campaign analysis.
• Collaborate with the content and client success teams to ensure that pitches and media strategies are aligned with client messaging and objectives.
• Track and report on key performance metrics, including call volume, pitch success rate, and media placements secured.
• Continuously optimize media relations tactics based on data insights and market trends.
• Act as a key liaison for clients regarding media relations strategy, providing regular updates and insights.
• Present campaign results and recommendations to clients, ensuring they understand the value and impact of media placements.

Requirements

• Proven experience in media relations, public relations, or a related field, with a strong track record of successful pitching and securing media coverage.
• Excellent verbal and written communication skills, with the ability to craft compelling pitches and build relationships over the phone and in person.
• Demonstrated leadership experience, with the ability to motivate and guide a team in a fast-paced, target-driven environment.
• Deep understanding of media landscapes, journalist needs, and best practices in media outreach.
• Strong analytical skills and experience using CRM or PR analytics tools to measure performance.
• Ability to work under pressure, manage multiple projects simultaneously, and meet tight deadlines.
• Willingness to travel as needed to attend industry events and client meetings.

Preferred

• Experience in franchising or a related industry is highly desirable.

Benefits

• 75% coverage of a high-quality national PPO insurance plan
• 401(k) matching: 100% of the first 1%, plus 50% of the next 5%
• Unlimited PTO after 90 days of employment
• Hybrid working environment with 3 days a week in the office