Responsibilities

• Develop and execute digital and social media communication plans and strategy that is tailored to multiple audiences and amplifies multimedia communications and drives stakeholder engagement across all GrowNYC channels and is designed to influence public opinion.
• Oversee social media content and calendar.
• Ensure that GrowNYC press coverage is amplified through social media and promote GrowNYC’s organization, programs, and services in a timely fashion.
• Execute GrowNYC’s paid social media advertising and conceptualize digital campaigns to support fundraising goals in collaboration with Advancement Team.
• Receive and review internal directives and informational materials to help ensure digital media communications are always informed by and representative of GrowNYC’s current organizational objectives, policies, and goals.
• Plan and create custom communications and content for publication through digital channels in collaboration with various GrowNYC programs. This includes recording and editing short-form video content for social media.
• Interface with corporate sponsors to fulfill sponsorship agreements in collaboration with Corporate Partnerships Lead.
• Oversee and manage the organization’s online presence while maintaining its continuity across digital media platforms and ensuring rollout is according to schedule and drives engagement and brand awareness.
• Maintain and improve social media best practices for GrowNYC and help train other communicators on these practices.
• Work directly with other program teams to coordinate the production and publishing of various digital communication platforms: (written, video, audio, photo)

Requirements

• Master’s degree in media management, public relations or related field of study and 6 months of experience in organic social media content development and community management as social media coordinator or related occupation.
• Knowledge of media relations and public relations communication practices, ability to develop and distribute media and digital content across social media platforms
• Ability to monitor and analyze digital and social media performance using analytics tools (e.g. Google Analytics or equivalent), proficiency with digital content creation tools (e.g. Adobe Photoshop, Canva, or equivalent).
• Proficiency in Facebook, Instagram, TikTok, Twitter, Canva and LinkedIn
• Excellent communication skills, both oral and written
• Proven success in social media campaign planning, management and reporting
• Creative thinker and storyteller who can conceptualize and create content that reinforces brand
• Capability to analyze data and make actionable data driven goals
• Demonstrated high attention to detail and personal organization
• Strong interpersonal skills and collaborative work style

Preferred

• Ideal Qualifications: Interest in urban environmental and food systems is a plus
• Ideal Qualifications: Working experience with influencer marketing is desired

Benefits

• This position includes full benefits (medical, dental, vision, life insurance, long-term disability, incentive savings plan, paid time off, Public Service Loan Forgiveness, and potential for parental leave for full-time regular employees who have been employed with GrowNYC for 175 days and FSA programs).