Media Planner

USA (On-site)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 7 days ago

Job Summary

Own the digital media planning lifecycle for the Outside Sales team, from strategy and planning through execution and reporting, while collaborating with Creative Strategists, Client Solutions Partners, and product teams.

  • Lead digital media strategy and plan development for multiple partners
  • Align operations across ad trafficking, reporting, and optimization workflows
  • Explore and integrate AI tools to speed planning and analytics

Job Description

Responsibilities

  • Assist in digital media strategy development for the Outside Sales organization and all advertising partners
  • Develop and manage digital media plans
  • Reserve and/or book campaign products across a variety of platforms
  • Manage agency templates, product specs, and reporting standards
  • Collaborate closely with the Creative Strategists, Client Solutions Partners, Custom Content and Sales teams
  • Work with ad traffickers and product teams on available inventory and offerings
  • Identify opportunities to integrate AI tools into planning, reporting, and optimization workflows to improve speed and accuracy
  • Other responsibilities as assigned

Requirements

  • 2+ years of experience in a digital media planning/buying position
  • Bachelor's degree in related field or equivalent work experience
  • Experience with campaign management and ad serving technology: FatTail/AdBook (or other order management systems), Permutive, DoubleClick/Google Ad Manager, Innovid, Prisma, Google Analytics. Salesforce experience a plus, but not required
  • Solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.), Slack and/or Google Workspace
  • Experience analyzing audience data and developing audience targeting strategies
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
  • Self-starter with strong planning, organizational, and time-management skills; comfortable working with minimal direction and delivering plans ahead of deadline
  • Strong written and verbal communication skills. Good presentation skills a plus
  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors
  • Experience managing multiple, competing priorities, duties and/or projects, with proven ability to accommodate evolving responsibilities and last-minute changes

Benefits

  • health care
  • vision
  • dental
  • retirement
  • Flexible Time Away
  • sick leave
  • many more
Outside logo

Outside

3.1 Glassdoor

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus

Founded in 2019
Boulder, Colorado, USA
771 employees (236 in marketing)
49% recommend to a friend
49% CEO approval

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all Outside salaries

Funding

Total Funding
$174.3M
Last Raise
$150M
Series B, 5 years ago

Funding History

  • Feb 2021
    Series B • $150M
  • Dec 2020
    Series A • $5.3M
  • Jun 2020
    Series A • $16.5M

Traffic Signals

Monthly Visitors
4.9M
Traffic Source Mix
Search
45.8%
Direct
46.5%
Referral
3.1%
Social
4.2%
Paid
0.2%

Headcount Trend

Current headcount: ~775

Recent News

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Media Planner

Outside · USA · On-site