Responsibilities

• Help develop media strategies alongside internal teams
• Plan and execute integrated campaigns across TV and digital channels
• Use research and analytics tools to identify the best media placements
• Monitor competitive activity and flag key insights
• Build client-facing decks that clearly explain strategy and tactics
• Manage budgets, investments, and purchase authorizations
• Review schedules and buys to ensure performance aligns with goals
• Support digital reporting with insights and optimization recommendations
• Coordinate with activation, traffic, and account teams to ensure smooth execution
• Manage and mentor junior team members on day-to-day tasks

Requirements

• Bachelor’s degree or relevant experience
• 1+ years of media experience; integrated TV + Digital preferred
• Working knowledge of media, marketing, and advertising fundamentals
• Proficiency in Excel, Word and PowerPoint or Keynote
• Familiarity with tools like Comscore, Doubleclick, Kantar, MRI/Simmons, Nielsen, Prisma, and R/F tools
• Strong communicator (written and verbal)
• Flexible and adaptable in fast-moving environments
• Proactive problem-solver with sharp critical thinking