Media and Marketing Coordinator at North Star Initiative | Lititz, PA

North Star Initiative

Media and Marketing Coordinator

Lititz, PA (On-site)

Salary Not AvailableMid LevelInternship

Posted 4 months ago

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Job Summary

Drive North Star’s marketing and donor-engagement efforts through a full-funnel plan and cross-channel content, with a fundraising focus and measurable growth.

Own the annual marketing plan across digital channels and campaigns.
Must-have: Experience in fundraising communications and ROI tracking.
Standout: Collaboration with Development Director to drive donor growth metrics.

Job Description

Responsibilities

Designs and executes the annual marketing plan, including database marketing, email newsletters, social media posts, and display advertising campaigns
Maintains North Star and Florissant Collective’s social media presence in alignment with brand guides, voices, and engagement objectives, creating compelling visuals and mission-aligned messaging.
Collaborates with Development Director to develop and reach goals for fundraising, audience growth and engagement; and tracks progress towards goals (donor conversion rate, .5-1.5% annually)
Provides monthly, quarterly and annual communication reports, outlining campaign performance and identifying opportunities for growth
Stays informed of trends and insights, optimizes content based on insights
Tracks performance metrics, analyzes engagement data and provides insights to improve content strategy and demonstrate ROI
Monitors and responds to comments, messages and inquiries promptly, fostering positive engagement and donor relationships
Provides graphic and video design for printed pieces, merchandise, and short-form posts for social media
Manages publication of donor communications as delegated by the Development Director (email list growth, 2-4% monthly, 20-30% annually; 1-2 campaigns/month with 10-25% spikes during campaigns)

Requirements

- Associate’s degree in communications, marketing, or a related discipline, or relevant experience
- Experience managing digital content for a brand or organization
- Experience segmenting communication and tracking SEO and ROI
- Excellent oral and written communication skills
- Proficiency in Microsoft Office and database systems
- Experience designing branded designs and videos
- Must be over 21 years of age
- Purposeful and intentional relationship with Jesus Christ
- Demonstrated maturity to engage relationships with kindness and warmth
- Established track record of taking initiative, entrepreneurial spirit

Nice To Have

Associate’s degree/Bachelor’s Degree in Marketing, Non-Profit Management, Communications, or related fields, or commensurate lived experience
Two or more years of experience managing communication, marketing, or a related field; proficiency managing campaigns, creating written content
Proficiency in website and marketing tools (Google Analytics, social media platforms, basic video editing, etc.)
Demonstrated creative communication skills in support of a brand or cause, experience managing communication campaigns
Understanding of effective, integrated non-profit fundraising rhythms
Grant writing and grant reporting experience

North Star Initiative

North Star Initiative (NSI) owns and operates The Harbor, a restoration home and program for female sex-trafficking survivors. The mission is to advocate for and support survivors of sex trafficking by providing physical, psychological, emotional, educational, and spiritual development through a Christ-centered focus. Partner with us to see women experience hope, healing, and restoration.

Founded in 2011

Lititz, Pennsylvania, USA

17 employees (2 in marketing)

northstarinitiative.org