Responsibilities

• Supports the advertising strategy for clinical and non-clinical marketing initiatives across the health system.
• Works closely with media agency partners and internal teams to help plan, execute, and optimize paid media campaigns.
• Builds strong relationships with stakeholders and contributes to measurable campaign outcomes.
• Participates in market campaign planning and implementation for the organization clinical services, hospitals, and facilities.
• Tracks results of marketing campaigns and develops reports.
• Recommends, implements, and adheres to approved operating goals, objectives and budget.
• Develops and produces communication materials.
• Manages media plan development and execution.
• Organizes and implements marketing programs using direct marketing, mass media, and online marketing.
• Manages day-to-day relationships with outside vendors including ad agencies, printers, mail houses, etc. Directs vendors in development of creative and media strategies and execution.
• Assists in the development of market research and data management tools.
• Operates under general guidance and work assignments are varied and require interpretation and independent decisions on course of action.