Media Director (Commerce / Retail Media Planning)

Chicago, IL (Hybrid)

$75K/yr – $180K/yrSenior Level8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end media planning and partner engagement to drive data-informed campaigns across Retail Media Networks, balancing client goals, budgets, and vendor value.

  • Translate strategy into tactical plans that meet client objectives and budget.
  • Build and maintain client relationships while aligning media teams and campaigns to milestones.
  • Negotiate with vendors, optimize placements, and report campaign results.

Job Description

Responsibilities

  • Develop and deliver effective media strategies and plans, utilizing research tools, historical client data, and knowledge of the media landscape and innovations.
  • Research, develop, and share POVs on new client opportunities.
  • Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals, and budgets.
  • Translate media strategies into tactical plans that achieve client’s objectives and fit within budget.
  • Create strong relationships with Retail Media Network partners and stay current on relevant upcoming offerings.
  • Negotiate with vendor partners to obtain media availability and placement, advantageous rates, and added value; evaluate appropriate media opportunities for achieving client objectives.
  • Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met.
  • Monitor buys in progress, arrange for make goods and credits, and update any related changes in the buy software.
  • Analyze and report results of media campaigns.
  • Maintain documentation of creative assets and costs for planned and placed media activity across all internal reports (flowcharts and buys).

Requirements

  • 8+ years of media experience working in an agency setting
  • Experience working with Retail Media Networks (Walmart Connect, Target Roundel, Albertsons, Kroger, etc) required
  • Experience mentoring junior team members
  • Client facing experience

Preferred

Benefits

  • Passionate, driven people | We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML logo

VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~34.6K

Marketing Team

Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
14

Recent News