Media Coordinator at VisionPoint Marketing | USA

VisionPoint Marketing

Media Coordinator

USA (Remote)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 4 months ago

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Job Summary

Support digital marketing campaigns for higher-ed clients, ensuring QA and campaign execution with data-driven insights.

Own or assist with campaign setup, QA, and performance tracking across SEM, social, and programmatic channels.
Must-have: Google Ads and Google Analytics certifications within 30 days.
Standout: Experience with lead management (Zapier) and cross-team collaboration for budget and reporting.

Job Description

Responsibilities

As a core role within the digital marketing team, work alongside Media Supervisors and Digital Marketing Specialists to support top-notch campaigns execution for our higher-ed clients.
Have a heavy focus on quality assurance; ensuring that client ads are error free, both grammatically and technically.
Work with the Sr. Accounting Specialist to ensure accurate invoicing of media.
Work with Media Supervisors to ensure our team has the necessary account access in order to manage client campaigns.
Work with Client Success Managers and clients to support in the creation of client ad accounts as needed.
Implement, optimize, and maintain the full-cycle leads management process in collaboration with channel specialists and other project team members.
Test and maintain the seamless transfer of leads to clients by utilizing lead automation software (Zapier).
Assist in the use of internal media planning and finance tools to manage budget reconciliation, pacing, and overall campaign performance tracking.
Assist the team in researching keywords, target audiences, competitors, and other areas that will be used in the development of strategy and/or execution of marketing plans, as needed.
Assist in the upload and execution of campaigns across all digital marketing channels including (but not limited to) SEM, social media, and programmatic.
Assist with analytics and reporting, as needed.
Contribute to process improvements and documentation, helping streamline team workflows over time
Learn and maintain knowledge of digital media channels.
Participate in various training related to digital marketing, including individual, one-on-one and group sessions.

Requirements

Bachelor’s degree in Marketing or a related field or equivalent experience.
1-2 years of experience in a comparable role is preferred.
Currently hold or obtain Google Ads and Google Analytics certification within the first 30 days of employment.
Strong grammatical skills are imperative for this role.
Strong verbal and interpersonal skills.
Desire and demonstrate the ability to thrive within a team environment.
Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.
Passion to deliver work that’s excellent and efficient.
Thirst for knowledge and passion to learn and grow in your area of expertise.
Willingness to actively contribute to VisionPoint’s culture and embody our values.

Preferred

Experience with other marketing and measurement platforms (Meta, TikTok, LinkedIn, Zapier) is a plus.

Benefits

health insurance
PTO
401k

VisionPoint Marketing

VisionPoint Marketing is an integrated marketing agency that helps institutions of higher education meet their admissions, branding and communication goals. Our commitment to strategy, making data-driven decisions across all marketing disciplines and ability to build consensus across scores of stakeholders enable us to produce extraordinary results for our clients around the things that matter the most.

Founded in 2001

Raleigh, North Carolina, USA

75 employees (36 in marketing)

visionpointmarketing.com