Responsibilities

• Oversee day-to-day execution of national/DTC media by managing and reviewing the work of external agency partners responsible for campaign setup, creative trafficking, activation, measurement, and optimization across paid media channels
• Coordinate with external national media agency to ensure timely delivery of media plans, creative specs, and placements
• Monitor campaign pacing, budget delivery, and performance against KPIs, flagging issues or optimization opportunities to the Sr. Manager
• Assist in the development of national/DTC media plans, providing channel and audience insights informed by data and market trends
• Maintain organized documentation of campaign timelines, budgets, and performance for reporting and governance purposes
• Support attribution and measurement efforts by ensuring external agencies accurately implement tracking (pixels, UTMs, conversion tags) across national/DTC campaigns
• Compile regular performance reports and dashboards, summarizing key metrics (unit sales, revenue, ROAS) for internal stakeholders
• Partner with the Retail/Amazon Media Coordinator to ensure consistent processes, timelines, and reporting formats across national and retail media
• Support testing and optimization initiatives (creative testing, audience testing, channel mix testing) and help document learnings for the broader team
• Assist with invoice reconciliation, budget tracking, and vendor management processes for national media partners

Requirements

• Bachelor's Degree in Marketing, Communications, Advertising, or related field Experience
• 2–4 years of experience in media planning, buying, or coordination (agency or client-side)
• Familiarity with national media channels (digital/programmatic OLV/CTV, display, paid social, search)
• Experience with media planning and reporting tools (e.g., Google Ads, Meta Ads Manager, TikTok Ads, DSPs, media planning platforms)
• Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously
• Analytical mindset with proficiency in Excel/Google Sheets; experience with dashboards or BI tools a plus
• Strong written and verbal communication skills
• Ability to work cross-functionally and collaborate effectively with agencies and internal teams
• Detail-oriented with a commitment to accuracy in reporting and campaign execution
• Comfortable working in a fast-paced, deadline-driven environment

Benefits

• comprehensive benefits package and 401k contribution.