Responsibilities

• The Media Channel Manager manages the strategy of our YouTube channel to deliver high-value training and firearm related content that equips the professionally minded firearm users with performance insights.
• Lead and manage a team of content creators across the full production process.
• The manager ensures content aligns with the brand strategy, optimizes for visibility on YouTube's algorithm, and analyzes data to refine strategies, ultimately aiming to grow subscribers, views, and audience retention.
• Reports to the Brand Director.
• Clearly communicate Tenicor’s goals and expectations and maintain accountability for your team: You’d be expected to lead and manage the existing content team and contribute to the content production process.
• Oversee video ideation, scripting, filming, and editing.
• This might involve coordinating shoots at ranges or on location, collaborating with instructors or influencers, and ensuring high-quality visuals that highlight product reliability in defensive scenarios.
• Execution of brand vision though engaging content: Shape and implement a content plan that aligns with the brand's goals, such as promoting new product launches or training series.
• This includes researching topics and professional perspectives in the firearm space (e.g., concealed carry optimization or skill testing under stress) and ensuring videos resonate with target audiences like everyday carriers, performance shooters, law enforcement, or self-defense enthusiasts.
• Content Analytics: Track all YT related metrics using YouTube Analytics.

Requirements

• 5+ years of proven experience managing YouTube channels for B2C brands, ideally in tactical, outdoor, or firearm-related industries. This includes hands-on work with content creation, optimization, and growth tactics to build subscriber bases with niche audiences.
• Demonstrated track record in audience development and engagement, such as growing channels through SEO, other channel or creator collaborations, or content in high-engagement topics.
• Prior experience in the firearm, hunting, or outdoor industry, including familiarity with products like holsters, EDC gear, or education/training scenarios, to ensure authentic and compliant content.
• Strong understanding of YouTube algorithms, video SEO, and analytics tools (e.g., YouTube Analytics) to optimize for searches and improve retention in videos.
• Excellent proficiency in content creation and production, including video editing software, scripting, and coordination of shoots.
• Effective communication, creativity, and analytical skills for audience engagement, community building, and data-driven decisions, such as responding to comments or iterating on underperforming videos.
• Knowledge of compliance and best practices for firearm content on YouTube, including avoiding demonetization risks while promoting training and safety.

Preferred

• Hands-on skills in editing and production to create polished, action-oriented content, such as range demos or gear tutorials, ensuring high visual quality that highlights product reliability in defensive scenarios.
• Ability to use YouTube Analytics and tools like vidIQ to track metrics (e.g., watch time on videos), identify trends, and refine strategies for audience growth in the tactical community.
• Demonstrate innovative thinking to develop engaging ideas, tailored to firearm users while aligning with brand goals and exceeding the expectations of how a brand should provide value to bless their customers.
• Excel in leadership by increasing team throughput through structured workflows, creative direction, and interpersonal skills to guide creators, instructors, and/or potential partners.
• Think in systems—you understand flow, constraints, and how to manage work visually, applying this to content production for relentless efficiency.