Media Buying Senior Strategist at TRG | Dallas, TX

TRG

Media Buying Senior Strategist

Dallas, TX (Unknown)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive channel investments using evidence-based principles to expand reach and brand equity while ensuring disciplined stewardship, vendor accountability, and continuous learning.

Growth Infrastructure: Establish disciplined media investments, cross-channel learning, and clear measurement anchored in the Ehrenberg-Bass framework.
Partner Collaboration: Align with vendors, monitor delivery, and reconcile spends to protect client growth.
Learning & Optimization: Apply established marketing science to guide testing, attribution, and ongoing improvements across media buys.

Job Description

Day-to-day implementation of agency investment principles for assigned channels or markets within a media buy.
You’ll direct investment dollars to build mental availability across entire categories, with channels optimized for attention and not just clicking.
Balance daily tasks between ongoing training as a cross-channel media buyer and execution of support duties including ordering, vendor contact and documentation, and buy stewardship and reconciliation.
Place media investment dollars within each channel, executing within approved guidelines to achieve media goals set to increase reach and grow brands beyond just immediate performance metrics.
Optimize, maintain, and reconcile buys within assigned channels to improve reach or efficiency.
Hold partners accountable to maintain full delivery standards based on reporting delivery and contract commitments.
Train in the evidence-based marketing fundamental principles taught by Ehrenberg Bass Institute, and others in the field of marketing science such as Byron Sharp, Karen Nelson-Field, James Hurman, Fergus O’Carroll, and others.

3+ years in media investment, media buying, or related client, operations, or analytics experience
The ability to maintain schedules or placements from RFP stage through final reporting, selecting and holding partners accountable in fair and efficient practice to ensure every dollar is executed to drive true client growth.
Negotiation skills and an understanding of the partnership media ecosystem, plus soft skills to represent the agency in the vendor community with accuracy in placement, stewardship, and reconciliation across media buys.
A starting knowledge of marketing effectiveness frameworks including How Brands Grow (Sharp), Building Distinctive Brand Assets (Romaniuk), The Long and the Short of It (Binet/Field), and The Case for Creativity (Hurman).
Interest in continued learning through certifications, training, or industry participation related to marketing effectiveness.

Desire to mentor entry-level investment strategists focused on implementing our “memories moves markets” vision, blending excellence in execution with teaching and caring leadership values to support both team and individual career growth.
Mentoring and training strategists and interns by creating a culture of effectiveness and inclusivity – teaching and supporting each individual with practical tips and processes developed for daily tasks.
Fostering collaboration within the investment teams while executing across partnership media channels for assigned clients.
Developing and maintaining strong relationships with media sales communities, as well as identifying emerging opportunities across the partnership marketplace.

TRG

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Any agency can make ads. TRG makes memories. TRG is one of the most successful advertising agencies in the U.S., with a nearly five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Orkin. Schwab. Wonder Bread. The Home Depot. Our greatest successes are tied to some of America’s most memorable stories, while our own story is one of results, respect, and award-winning work.Fiercely independent since our founding, we encourage new voices, foster diverse thinking, and promote our best ideas regardless of origin. We embrace inclusion in our hallways, in our hiring, and especially in our thinking. Our clients – which include America’s Best Eyecare + Eyewear, Charles Schwab, Choctaw Casinos & Resorts, Dave’s Killer Bread, Floor & Decor, the Southeastern Conference, and others – enjoy the results.

Founded in 1976

Dallas, Texas, USA

658 employees (217 in marketing)

trg.agency

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