Responsibilities

• Leading all North American programmatic display, audio and video activations across all regulated markets for both sports and casino products.
• Working closely with Brand team’s and their agencies to ensure full-funnel alignment with the holistic media plan.
• Implementing and developing programmatic strategies, facilitating best in-class campaign delivery across relevant platforms and channels.
• Leveraging seasonality to effectively plan & deliver business KPIs, ensuring campaign and team readiness across all relevant programmatic channels.
• Working with brand, CRM and other digital teams as part of a coordinated, localized approach to marketing activations
• Analyzing data and results to identify trends and insights in order to achieve maximum ROI
• Project managing key programmatic projects and updating senior management on the progression/results.
• Working with external partners, agencies and vendors, to deliver efficient activity that is incremental to broader digital activations.
• Running ad-hoc analysis to resolve pain points and drive continuous improvement.
• Working within departmental KPIs to deliver profitable customers against assigned sources of truth.

Requirements

• Proficiency with key programmatic platforms including but not limited to: StackAdapt, Campaign Manager, DV360, Teads, The Trade Desk.
• Extensive demonstrable programmatic experience, preferably within highly regulated markets.
• Demonstrated track record of driving business results through optimizations across a full suite of programmatic channels and platforms.
• Strong experience in data analysis with experience in using reporting platforms such as Google Analytics 4, Appsflyer.
• Strong level of experience of analyzing numerical data, statistics, and presenting/visualizing the data to the Business through Excel, Google Sheets, Data Studio.
• Good understanding of other digital channels, how they work alongside programmatic and optimize together.
• Strong understanding of customer Lifetime Value (LTV) concepts and how to use LTV reporting metrics to inform campaign optimization.
• In-depth understanding of incrementality and experience in building omnichannel strategies to achieve performance goals.
• Experience working with external partners, vendors and agencies with strong stakeholder management skills.