Senior Director of Digital Media
United States Bowling Congress
USA (Remote)
In-houseFull-timeSenior level12+ years exp.
1 day ago
Media Buyer
Florida, NY (Remote)
$100K/yr – $110K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the paid media engine for lead generation in Meta with Google Ads support, managing 50K–150K monthly and driving measurable client acquisition while testing creative, audiences, and structure; translate data into leadership-ready guidance and stay ahead of platform shifts.
- Channel ownership: Meta primary with Google Ads as a secondary push for lead generation.
- Optimization and testing: creative concepts, audiences, copy angles, and campaign structures to lift ROAS/lead quality.
- Analytics and alignment: rigorous performance analysis, clear leadership reporting, and cross-team strategy with growth goals.
Job Description
Responsibilities
- Build, manage, and optimize paid campaigns on Meta (Facebook and Instagram) as the primary channel, with Google Ads as a secondary focus, driving qualified lead generation and client acquisition for the firm.
- Own budget allocation across channels, currently $50K–$150K/month, with room to scale.
- Develop and continuously test creative concepts, audiences, copy angles, and campaign structures to improve performance and return on ad spending.
- Analyze campaign performance with rigor and communicate results, insights, and recommendations clearly to leadership.
- Stay ahead of Meta platform changes, algorithm shifts, and emerging ad formats while proactively bringing new ideas and opportunities to the team.
- Collaborate with marketing and leadership to align paid strategy with firm-wide growth goals.
Requirements
- 5+ years managing paid media campaigns with real budget accountability ($50K+/month minimum)
- Deep, proven expertise in Meta Ads with a strong understanding of how to build, test, and scale lead generation campaigns
- Demonstrated ability to build and scale lead generation campaigns from scratch, not just optimize inherited accounts
- Highly analytical and comfortable using performance data to guide decisions and improve results
- Strong independent judgment and the ability to build a strategy, defend it, and adjust it as performance data evolves
- Excellent communication skills and the ability to clearly explain campaign performance and insights to leadership
Preferred
- Hands-on HubSpot experience
- Experience running paid campaigns for professional or financial services firms
- You've worked at a small company before and know how to thrive without bureaucracy
Benefits
- Health, Dental, Vision, and Life Insurance
- Paid Time Off
- Regular team events at travel destinations
TRM CPA
We are a CPA firm with a focus on helping small business owners KEEP as much of what they MAKE as possible. We do that through proactive tax planning and financial analysis in our fractional CFO services.For our team members, we constantly strive to create a culture where we work together, are positive and encouraging, and are not just chained to the desk but instead of long, grinding hours actually getting to spend time with family or personal pursuits.We live and breath our core values in all we do:Integrity: We do what’s right over what is easyOwnership: We take initiative and accept responsibilityHumility: We stay humble and open-minded to new ideasTeamwork: We value people over numbers and believe we can go farther by working togetherPositivity: We face challenges with optimismExcellence: We go above and beyond in all we doGrowth: We push the limits of our abilities and strive to be better every dayAwesomeness: We create fun and a little weirdness
Headcount Trend
Current headcount: ~17
Marketing Team
Marketing Team Size
1 (6% of company)
Median Career Experience
10 years
Median Tenure
3.1 years
