Responsibilities

• Manage media buying for our program: you run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision.
• Develop creative strategy and copy: concepts, hooks, and scripts for the funnel (ads, VSL, book-a-call page).
• Own the organic channel as part of the same acquisition engine: Instagram and YouTube strategy and scripting.
• Run a weekly group coaching call with our students, providing feedback and sharpening their B2B strategy.
• Collaborate with editors and designers; you don’t manage clients and you don’t sit in client calls; your job is the work and the room.
• Explain why an ad works to someone less experienced; provide portfolio/work samples as evidence of capability.
• Read the market head and turn it into angles, briefs, and copy; you’re the expert in the room.
• Work with founders and the team to own the numbers, diagnose changes, and drive performance.
• Own the creative spine: you build the angle, copy, and brief; we handle editing/design.