Responsibilities

• In depth knowledge and experience with programmatic platforms is required; linear TV media buying experience is a plus
• Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS
• Strong analytical skills with the ability to provide thorough analysis of media performance and recommendations for marketing leadership and business teams
• Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms
• Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment
• Must be detail-oriented with excellent written and verbal communication skills
• Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired
• CTV marketing experience in insurance, healthcare and financial services is preferred
• Minimum 3 years’ experience in CTV and digital media buying
• Bachelor’s degree in marketing, advertising, media, communications or a related field is required

Requirements

• In depth knowledge and experience with programmatic platforms is required; linear TV media buying experience is a plus
• Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS
• Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms
• Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment
• Must be detail-oriented with excellent written and verbal communication skills
• Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired
• Minimum 3 years’ experience in CTV and digital media buying
• Bachelor’s degree in marketing, advertising, media, communications or a related field is required
• Location: Miami, New Jersey or Raleigh based is required

Preferred

• Bilingual (Spanish / English) proficiency preferred but not required
• Linear TV media buying experience is a plus
• CTV marketing experience in insurance, healthcare and financial services is preferred

Benefits

• Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
• Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
• Retirement Benefits: Savings Plan with annual nonelective company contribution.