Media Buyer (Legal Advertising)
USA (Remote)
Posted 3 weeks ago
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Job Summary
Original Job Description
We are a Digital company focused on Performance!The complete solution to increase the results of your digital strategies is here.What we do:• Management of the creation and implementation of marketing campaigns;• Audience analysis, development and execution of marketing actions and campaigns;• Measurement, monitoring, analysis and study of KPIs, CAC, ROI;• Implementation of new media channels and maintenance of existing ones;• Control and monitoring of budgets;• Development and implementation of action plans to leverage business opportunities;• Planning of the channel's digital strategy, covering the entire consumer journey (up, mid and lower funnel), from brand presence, sales and lead generation commercial actions, to retail big data;• Management of Search and Display campaigns (via Google Ads, Meta Ads and Bing Ads);• Benchmarking and trend research;• Analysis and monitoring of campaign performance, as well as defining success indicators and preparing reports;• Identification of gaps and optimization opportunities (CRO), with a focus on conversion.• Implementation of A/B tests and experiments in the activation phase of the Growth funnel• Increased traffic across all digital channels.
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