Media Buyer, Integrated Media Investment

New York City, NY (Hybrid)

$62K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end to end media planning and buying for cross channel campaigns while shaping vendor partnerships and campaign reporting.

  • Growth/Media Ownership: Own activation planning, pacing, and performance review across digital and offline channels.
  • Vendor & Collaboration: Lead RFPs, negotiate value with partners, and align internal teams to execute campaigns.

Job Description

Responsibilities

  • Oversees tactical planning, execution and reporting of campaigns.
  • Utilize knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns.
  • Maintain base-level knowledge of buying for both online and offline media channels: Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH, Print.
  • Owns vendor communications and developing relationships with clients.
  • Manages RFP process: developing partner consideration sets, putting together RFPs, and managing conversations & RFP development with partners.
  • Collaborates on the buying of media, vendor contracts, budget management by individual platforms, billing/invoicing for media campaigns.
  • Leads knowledge of media buying tools to execute plans and buys- Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, GCM, Datorama, Tableau etc.
  • Applies principles of negotiation to ensure discounts and added value.
  • First ‘gatekeeper’ and reviewer for Assistant’s work.
Crossmedia Inc logo

Crossmedia Inc

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000
New York, New York, USA
316 employees (94 in marketing)
71% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
8.6K
Traffic Source Mix
Search
34.6%
Direct
52%
Referral
6.4%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~316

Marketing Team

Marketing Team Size
94 (30% of company)
Marketing Roles Posted (Last 30 Days)
4

Recent News