Responsibilities - Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators - Determine campaign data and tracking requirements - Manage measurement systems for data capture and reporting - Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research) - Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies Requirements - 1-2 years’ experience within an analytics function in the marketing industry or multiple dedicated internships - Experience in the analysis of large data sets to develop insights and learnings (data mining) - Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations - Must feel comfortable learning new systems and tools - Technical computer skills including Excel and PowerPoint Preferred - SQL and database structure a huge plus - Knowledge of visual techniques for data analysis and presentation - Knowledge of current issues within the online media industry, such as attribution, data collection, targeting, and privacy are a good to have - Ad serving platforms (e.g. DART) and digital display campaign performance data - Website analytics software (e.g. Adobe SiteCatalyst, Test & Target) - Data visualization skills a plus (e.g. Tableau) - Syndicated media research & systems (Nielsen, comScore, MRI, Scarborough) - Statistical software packages (e.g. SPSS, SAS) Benefits - Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.