Responsibilities

• Support design and execution of geo-based and quasi-experimental studies (geo lift, holdout, DiD, reverse holdout)
• Evaluate test power, holdout allocation, duration, and spend structure
• Partner with third-party measurement vendors to ensure methodological rigor (geo lift, MTA, MMM, brand metrics, etc.)
• Translate results into clear business implications for Clients, Sales and Product
• Trial and evaluate first-party measurement solutions in early-stage pilots
• Stress-test methodology, validate outputs, and identify data gaps
• Partner with Product and Engineering to refine exposure logging, reporting APIs, and measurement infrastructure
• Provide structured recommendations prior to broader rollout
• Deep Campaign & Audience Analytics: Conduct deep dives into creatives, audience delivery, pacing, frequency, reach curves, CPMs, and performance drivers
• Identify trends across categories, spend tiers, dimensions, and markets
• Enhance internal benchmarks and norms
• Surface actionable insights that inform optimization and product improvements
• Cross-Functional Partnership: Partner with Sales to scope defensible measurement plans and align on realistic performance expectations
• Collaborate with Product to prioritize measurement roadmap initiatives
• Support PMM / Marketing with data-backed case studies and performance narratives