Marketplace Performance Marketing Strategist

Monroe, WI (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead marketplace advertising strategy and execution across Amazon, Walmart, and Target+ for multiple brands to drive profitable revenue.

  • Own end-to-end ad performance from planning through reporting across Sponsored Products, Brands, Display, and DSP.
  • Must-have: 5+ years in marketplace advertising with Amazon and exposure to Walmart/Target ecosystems.
  • Standout: Cross-functional collaboration with brand, creative, and inventory teams; stay current with platform changes.

Job Description

Responsibilities

  • Responsible for leading strategy, execution and optimization of Marketplace advertising to include platforms such as Amazon, Walmart, and Target+.
  • Manage a variety of brands (food & nonfood) and channels (FBM/Premium, FBA, etc.) within the Marketplaces.
  • Optimize ad spend while improving TACoS, driving efficient customer acquisition, and scaling profitable revenue.
  • Build campaigns, optimize bids and targeting, analyzing performance and documenting learnings to continuously improve results.
  • Own end to end advertising performance, from campaign planning through analysis and reporting.
  • Campaign Strategy & Execution (40-45%). Plan, launch, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
  • Develop media strategies designed to maximize ROI and scale revenue within TACoS and ACOS goals.
  • Conduct ongoing keyword research, bid optimization, and audience segmentation
  • Forecast and allocate budgets effectively across products, ad types, and marketplace channels.
  • Performance Management (30-35%). Manage daily/weekly ad performance toward KPIs such as ACOS, TACoS, CTR, CVR, and new-to-brand metrics.
  • Identify new opportunities for growth through competitive analysis and category research.
  • Develop and execute testing strategies to measure incremental value of advertising investments.
  • Analytics & Reporting (20-25%). Produce weekly/monthly/seasonal reporting with actionable insights and recommendations.
  • Communicate results clearly to leadership and cross functional partners.
  • Use tools such as Amazon Ads Console, DSP dashboards, and analytical tools (Helium10, Perpetua, etc.).
  • Document campaign changes, optimization decisions, and test results
  • Cross Functional Collaboration (5-10%). Partner with brand, creative, and inventory teams to align advertising strategy with business goals.
  • Coordinate with internal teams to ensure campaigns support product launches, seasonality, and inventory levels.
  • Optimization & Innovation (5-10%). Stay current on Amazon platform changes, best practices, and beta programs.
  • Continuously test new strategies, creatives, placements, and audience tactics to enhance performance.

Requirements

  • 5+ years of hands-on experience in marketplace advertising, with deep exposure to platforms such as Amazon, and familiarity with Walmart and/or Target advertising ecosystems
  • 3+ years marketplace advertising strategy and execution, including campaign structure, optimization cadence, and performance reporting
  • A Bachelor’s degree in Marketing, Business, Analytics, IT, or a related discipline (or equivalent practical experience)
  • Proven track record of managing multiple projects simultaneously and delivering results within specified timelines.

Preferred

  • Experience with Helium10, Perpetua or similar analytics tools
Colony Brands, Inc. logo

Colony Brands, Inc.

3.4 Glassdoor

Colony Brands, Inc. is one of North America's largest, multi-channel direct-marketing companies. The company maintains an extensive portfolio of affiliates, brands and products ranging from cheese and petit fours to apparel and kitchen appliances, while maintaining its roots as a private, customer-centric business based in Monroe, WI. Our success is not just about growing our profits; it's about maintaining our principles, giving our employees the opportunity for growth and providing a better place to live and work! To that end, Colony Brands generously support the communities we work in and offer many benefits and programs that support the well-being of our employees. Currently, our full-time team numbers about 1200 people and we average 4500 employees including our part-time and seasonal staff throughout the year. To learn more, check us out at www.colonybrands.com.Our brands and affiliates include:Ashro, Inc.Beauty BoutiqueCB1, IncColony Brands, Inc.Country Door, Inc.DM Services, Inc.Dr. Leonard'sGinny's, Inc.Green County Foods, Inc.Integrated Marketing Solutions, Inc.Midnight Velvet, Inc.Midwest Catalog Brands, LLCMonroe & Main, Inc.Montgomery Ward, Inc.SC Aviation, Inc.SC Data Center, Inc.SC Global Sourcing, Inc.SC Global Sourcing (Shanghai) Co. LtdSeventh Avenue, Inc.Swiss Colony Retail Brands, LLCThe Swiss Colony, LLCThe Tender Filet (a division of The Swiss Colony, LLC)The Wisconsin Cheeseman (a division of Midwest Catalog Brands, LLC)

Founded in 1926
Monroe, Wisconsin, USA
1.5K employees (169 in marketing)
50% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
281.7K
Traffic Source Mix
Search
25.3%
Direct
57%
Referral
7.2%
Social
8.8%
Paid
1.6%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
116 (8% of company)