Marketo Automation Specialist

Scottsdale, AZ (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Support Marketo-based marketing automation programs and data integrity to drive targeted campaigns.

  • Own building, testing, deploying, and optimizing Marketo programs and smart lists.
  • Must-have: 2+ years in marketing automation with Marketo and HTML/CSS skills for responsive emails.
  • Standout: Cross-functional liaison between Marketing and IT with data-driven insights.

Job Description

Responsibilities

  • Assist with building, testing, deploying, and optimizing sophisticated program logic, nurturing flows, and smart lists within our Marketo system.
  • Help set up Marketo to support new brands and partners, ensuring smooth integration and operation following best practices.
  • Serve as a key liaison between Marketing and IT, specifically assisting with the setup of crucial email security settings.
  • Dive into Marketo and other tools to pull campaign insights, ensuring data accuracy for precise targeting and segmentation. You will use tools like Excel (including Pivot Tables) to unlock key learnings.
  • Assist with improving our email templates using your HTML/CSS skills for responsive design, troubleshooting functionality issues, and applying arrivia’s proven email marketing methodology.
  • Help the team resolve technical issues assigned via our ticketing system.

Requirements

  • 2+ Years of Hands-On Marketing Automation Experience: 2+ years with Marketo is highly preferred. Significant experience (2-3 years) with other enterprise platforms (Hubspot, Eloqua, etc.) coupled with a strong desire to master Marketo will be considered.
  • Automation Builder: Proven experience building and setting up complex, multi-step automation programs.
  • Code Comfort: Solid HTML/CSS skills for responsive email design and troubleshooting.
  • Growth Mindset: A strong desire to expand technical skills into areas like APIs, Webhooks, and advanced Marketo functionality ("Stay Curious").
  • Communication Pro: Excellent written, verbal, and interpersonal skills ("Keep it Real").
  • Organized and Driven: Highly organized, detail-oriented, and self-motivated—you thrive on managing multiple moving parts ("Own it").
  • Education: Bachelor’s degree or 4+ years of relevant professional experience.

Preferred

  • Marketo Certification (MCA or MCE)
  • Experience with JavaScript and/or Apache Velocity scripting
  • Understanding of query parameters in URLs and across websites
  • Experience presenting technical concepts to non-technical audiences
arrivia logo

arrivia

3.2 Glassdoor

Arrivia provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits.We’re on a mission to help people around the world travel better and experience more. Our team members bring world-class skills to the table to create extraordinary memories for our partners and members. With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff.

Founded in 1997
Scottsdale, Arizona, USA
1.1K employees (65 in marketing)
60% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
16.3K
Monthly Google Ads Budget
$101
Traffic Source Mix
Search
44.7%
Direct
40%
Referral
7.8%
Social
5.8%
Paid
1.3%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
56 (5% of company)
Median Career Experience
12 years
Median Tenure
6 years