Responsibilities

• Marketing Transformation Strategy: Define and lead a multi-year transformation roadmap, transitioning the organization to a performance- and outcomes-driven marketing model with clear milestones, value realization, and measurable impact.
• Funnel Performance & Optimization: Own end-to-end funnel health by defining performance metrics, identifying conversion gaps, and driving corrective actions in partnership with IT, Digital, Sales Operations, and Analytics.
• AI & Advanced Analytics Enablement: Operationalize artificial intelligence and machine learning use cases (e.g., audience segmentation, propensity modeling, offer optimization, next-best-action) supported by strong governance and scalable execution models.
• Test-and-Learn Culture: Establish and embed a rigorous experimentation framework, including A/B, multivariate, and incrementality testing, to continuously improve performance and inform decision-making.
• Cross-Functional Leadership: Drive alignment and decision-making across key stakeholders, including Technology, Digital, Product, Change Management, and Compliance, ensuring coordinated execution of strategic priorities.
• Executive Communication & Governance: Deliver executive-level insights, including business cases, performance reporting, KPI scorecards, and risk assessments to inform leadership decisions and track progress.
• Financial & Resource Management: Oversee budget management and long-term financial planning, ensuring optimal investment allocation and return on marketing spend.