Responsibilities

• Own and optimize Cintas web properties, campaign destinations, forms, and website-based marketing technology to drive lead generation and conversion.
• Translate marketing, campaign, and customer journey needs into scalable website experiences and technology requirements.
• Manage CMS governance, publishing workflows, templates, components, and web standards to ensure consistency and efficiency.
• Lead website conversion optimization efforts, including landing pages, forms, personalization, testing, and buyer enablement tools.
• Manage external development partners, including backlog priorities, scope, timelines, quality assurance, and delivery accountability.
• Ensure website experiences are measurable through analytics, tagging, conversion tracking, and performance reporting.
• Oversee website integrations with CRM, marketing automation, analytics, personalization, DAM, chat, and other digital platforms.
• Coordinate website releases, platform dependencies, and issue resolution with IT, Security, Cloud, and development teams.
• Monitor website health, accessibility, SEO, performance, tracking accuracy, and user experience to identify and resolve issues.
• Provide subject matter expertise on web platform capabilities, best practices, feasibility, and future website or MarTech enhancements.

Requirements

• Minimum 6 years of experience in web platform management, digital experience delivery, marketing technology, or a related field
• Experience managing enterprise websites, CMS platforms, and digital initiatives that support lead generation and customer engagement

Preferred

• Experience with enterprise CMS platforms (e.g., Adobe Experience Manager, Sitefinity, Sitecore, Drupal) and related technologies, including CRM, marketing automation, analytics, tagging, APIs, and web integrations
• Knowledge of B2B demand generation, conversion optimization, personalization, SEO, analytics, and digital customer journeys
• Experience managing external agencies, development partners, website releases, and cross-functional projects
• Strong project management, problem-solving, communication, and stakeholder management skills

Benefits

• Cintas offers comprehensive and competitive medical, dental and vision benefits, with premiums below the national average. We offer flexibility with four different medical plan options; one plan is offered at zero cost.
• Additionally, our employee-partners enjoy:
• • Competitive Pay
• • 401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
• • Disability, Life and AD&D Insurance, 100% Company Paid
• • Paid Time Off and Holidays
• • Skills Development, Training and Career Advancement Opportunities